KSI rose to fame by posting video game commentaries of FIFA matches that he posted to his YouTube channel, while Paul initially gained a following by creating short comedy sketch videos for the now-defunct video sharing platform Vine. This was despite neither of the men having a professional history in boxing. The fight became the largest YouTube streaming event ever at the time, according to Men's Health magazine, and drew in $3.5 million in live gate revenue. The phenomenon of internet personalities-turned-boxers has emerged in recent years with the 2019 KSI-Paul bout being one of the most high-profile examples.
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